Diriyah Square
Appointed by DGDA, developer of the 5km2 DG1 giga-project in Riyadh KSA, to provide lead marketing services to Diriyah Square, the 180,000 sqm commercial heart to Diriyah with 400 retail tenancies. Work included development of its brand and identity.
180,000
sqm commercial heart
Innesco provided the team in Riyadh with a body of work that tells the story of this significant project through innovative design and branding, whilst planning PR & activities, and providing social media solutions, to identify the best opportunities that would increase brand awareness and support the leasing team in reaching out to the most aspirational and luxurious brands.
5km2
giga-project
Innesco assisted the DGDA team in organising its attendance at MAPIC 2021 and other industry events. Innesco leveraged PR opportunities in national and international retail focussed magazines and newspapers, thought leadership articles, paid ads on LinkedIn and Twitter. The international exposure continues to grow following the launch - Twitter and LinkedIn are central in maintaining clear and consistent communication with the global and Saudi communities and various stakeholders.
To find out more about
our offering please contact
Please contact
hr@innesco.co.uk