Ahead of 2019, real estate giants augment their offeringsDigital Manager
Commercial property group JLL this week announced that it has created a new practice that focuses on supply chain consultancy and commercial real estate decisions to match the evolving needs of its clients. The new consultancy will officially launch in January 2019. The move has been reported in Property Week as being in response to the growth of e-commerce and “shifting consumption patterns”, which the global real estate company said required supply chains to “continually evolve”. It’s the latest in a long line of real estate service firms responding to the market by diversifying their offer, with firms such as CBRE, and Savills all launching new divisions and sectors within their organisations.
This year has been shaped by such announcements from real estate giants including CBRE, set to launch ‘Hana’ in 2019 – a subsidiary of CBRE that will provide flexible office space and co-working memberships under management agreements with landlords. Hana will operate three key functions – Hana Team; providing customised private office suites for corporate teams or organizations of 15 – 300+ employees; Hana Meet; meeting rooms and event space bookable by the hour or the day, both by existing clients as well as external bookings, and Hana Share; classic co-working environment with shared desks and monthly subscriptions for freelancers and small teams.
In a bid to respond to client needs to establish the critical component of ‘place’. Savills also revealed this month that it is launching a specialist ‘place-shaping & place-marketing’ division. The 60-strong Savills Place Shaping & Marketing team aims will help clients “create distinctive, engaging and enduring places with a focus on user experience”. It merges their CMS and POP Marketing functions to create a 60-strong team. The two functions both specialise in the consumer experience: CMS transforms town and city centres and POP Marketing provides events, PR, social media and marketing services.
With all of this change happening in a matter of months, we can expect to see much more to come as agents seek to respond to shifting trends and consumer needs. It is likely that agencies will soon become completely full service across the market and then the drive to recruit clients will intensify.