Have you ever wondered what the difference is between Paid, Earned, Shared and Owned media? Would you like to know more about what an integrated approach to marketing would mean for your project? Are you paying for marketing and want to understand how to measure success? Have a listen as Innesco MD Dan Innes gives...
The pandemic has brought with it unprecedented challenges, and the property sector has had to continually endure obstacles to persevere through the last 10 months. Through monitoring consumer movement and sentiment, CACI has observed several key trends, that have thrown the balance for pre-pandemic use of space. What we’ve seenThe safety first consumer: we are...
At the time of writing, the @Telegraph is reporting on the eviction of Extinction Rebellion protestors from a 100 ft network of tunnels underneath Euston Station. The activists, protesting against the environmental impact of the new HS2 railway network, are likely to be dealt with swiftly but the UK government’s flagship infrastructure project faces plenty of additional threats...
Once upon a time a store was the only place where you could make a sale – and the only arena in which you could measure the commercial value and impact of a brand. Today, retail has changed. The process that began before the pandemic has inevitably been accelerated over the last year. This...
The inaugural Big Picture piece of this year, written by our founder and MD @DanInnes, was all about the office – and sparked a debate among our readers about the demand for office space in the future. This week, Unilever, one of the UK’s largest companies, became the latest to announce that it will “never” go back to...
“Once more unto the breach dear friends, once more” – but it’s Boris not Shakespeare telling us to hunker down and work from home ‘one more time’ in some sort of Daft Punk rhetoric. He describes parts of this third UK Lockdown as a sprint to the finish line not a marathon, as a vaccination...
2020 is edging towards a close. At the end of what has surely been one of the most disruptive years for real estate on record, it seems fitting that we use these final couple of working weeks to envisage the positive change we want to see for the sector in the year ahead. Of...
You can’t be what you can’t see! It is a simple and powerful message. Why? Because it is true; there are only five ethnic minority and seven female chief executives of FTSE 100 companies since 2017. So if we are not seeing enough women, let alone black women, in leadership positions within real estate,...
Normally right about now, I would have been climbing aboard the evening BA flight in Nice, shattered, homeward bound to London. Every November for the last 23 years I’ve been in Cannes for MAPIC, and it’s never disappointed. OK, last year’s torrential storm that cut the electricity in the middle of my Innovation Session...
With Covid-19 making physical gatherings impossible, there are plenty of examples of how digital has brought people together in recent months. Since April alone, we have seen a 2,000% increase in virtual events globally. The most recent one, MAPIC, the leading global event in the retail industry, was held on the 17-18 November and...
