Author - Digital Manager

Sympathy for the devil: how cynical behaviour from businesses is unfair both on landlords and on society

Each week living with the Covid-19 pandemic brings a fresh wave of high street casualties as the economic reality takes hold. Yet, for every genuine business failure for which the impact of Covid has proven too much to bear, there is another using current events as a smokescreen to run from liabilities and invoke...

If you’re NOT producing original content – what ARE you doing?

Even before Covid struck, we knew that this new era of working required both agility and adaptability. But now, when evaluating not only how to make the right business decisions, but also how to communicate effectively in this brave digital-first world,​ we need to adapt our strategy towards modern, integrated campaigns. Now the world has gone digital-first, what makes a business stand out? And what is it that makes them attractive to potential clients (both today and in the...

£2 billion and counting . . .

Two weeks on from the moratorium on evictions being extended until the end of the year, we find ourselves at the latest flashpoint for relations between occupiers and landlords. Tuesday marked the latest quarter day, when the vast majority of rents become due, and the collection reports issued by managing agents to retail landlords...

Retail isn’t dying – it’s changing: Primark results show growing shift away from city-centres

Primark carved out an interesting piece of the property news cycle this week, stating on Monday that its adjusted operating profit is now expected to be at least at the top end of the previously advised £300-350m range. Its sales surge since reopening its stores has been impressive, raising the question of how a...

The experiential retail era.

In a post Covid world, consumer behaviour is changing. If you hadn’t noticed, we’re living in the world of digital personalisation. Brands such as Netflix, Amazon and Spotify are changing customer behaviour using their personalisation recommendation engines. “Personalisation is changing how retailers reach, interact with, and utilise data from customers. The result is smarter...