Barcelona greats a refreshed ICSC European ConferenceDigital Editor
This week, we attended the refreshed ICSC European conference in Barcelona as official press partners – the first time it has combined the acclaimed European Conference with innovative exhibitions and a speaking programme.
The flagship event offered a great opportunity to network and exchange ideas with key decision makers from the retail property industry; Customer Experience Strategist Ken Hugues, Group CEO of Unibail-Rodamco-Westfield Christophe Culliver, NASA’s Visual Strategist David Delgado, founding partner of Skype Jonas Kjellberg and many more.
Exciting panel discussions and seminars explored highly relevant topics impacting the sector such as changing consumer patterns, e-commerce, shopping places and of course the current retail environment. Our MD Dan Innes had the pleasure of leading the “Marketing for Operational Success” workshop, together with VIA Outlets and Anita. Get in touch if you would like a copy of his very useful deck.
It was particularly interesting to experts dive head-first into the much anticipated about whether or not the industry is in the midst of an Armageddon or Renaissance. ICSC Europe Managing Director Bill Kistler presented strong arguments to support a Renaissance-view of retail real estate on Wednesday, during a fierce debate with Peter Wilhelm, ICSC European Chairman.
We also enjoyed immersing ourselves in the he exhibition area, which brought a unique and rich space to explore “must-have” ingredients for retail brands, such as the multi-sensual shopping experience offered by @BompasandParr and @gensler_design
Overall this year’s ICSC European conference will be considered a successful one for Innesco – although one sad fact remains. Now back at our London HQ, we are regrettably mourning the tragic loss of our dearest travel companion: our yellow bunny Miffy.