BCSC 2012: The digital revolution sweeps through BCSCDigital Editor
“Retailers are innovators,” it was said at the Fresh Retail seminar, chaired by Innesco MD Dan, at this week’s BCSC Conference in Liverpool.
Throughout seminars, debates and I’m sure in discussion over the dinner table, the same questions arose – What should retailers be prepared for in the future? How can they adapt?
The overwhelming answer was to use and utilise digital channels. To be prepared for changes in the digital landscape and use them to retailers’ advantage in-store and in engaging with customers.
Stephen Derbyshire of CACI and CBRE’s Mark Disney both urged retailers to use digital interactions to learn about their customers – through loyalty cards, membership schemes and online transactions – and to target how they communicate with them.
Brands embracing the digital revolution were applauded – Marks and Spencer were singled out for their unique Cheshire Oaks store – the most eco-friendly and tech-savvy in its class; and Retail Week’s John Ryan told of the experience enhancing technology at Burberry’s soon to open Regent Street flagship.
The media at BCSC were also driving the digital revolution – many featured daily on camera interviews with the industry’s biggest names hosted on whizzy digital formats.
After hearing fierce debate on what retail will look like in 2022, it will be interesting to see if the pace of change will now ramp up and how far we will have come by next year’s conference.
Jo Hooper, Senior Account Manager