Benoy
Innesco is appointed to promote the Handley House group of businesses, namely Benoy and Pragma - raising profile through thought leadership, media relations, events, social media and podcasts. Benoy will be exhibiting at MAPIC 2022, where Innesco has handled all stand activation.
Innesco produced a tailored logistics plan to provide a complete turnkey service, including an optimised floor plan and stand design, which represented a valuable relaxation space where Benoy could reconnect with prospective clients, together with an opportunity for arranged interviews to take place.
The uniquely crafted seating area, with refreshments, was planned to feel inclusive for guests, and a welcome break from the intensity of the rest of the exhibition area. The installation of a giant sketching tablet, projected onto the large AV screen triggered meaningful conversations, as principal Architect Simon Bee demonstrated his creativity.
Innesco’s guidance turned a design-led concept into a reality, with guests wowed by the stunning designer furnishings.
Innesco arranged daily networking receptions to drive footfall, encourage further connections, and encourage in-depth sales conversations.
Innesco’s in-house studio created bespoke branding collateral for the stand, with longer sales messages saved for the promotional material.
The entire event was encapsulated in a series of content imagery and video, captured by our in-house videographer and photographer, to be curated further and amplified.
“We have developed a great partnership with Innesco- the team is responsive, creative and proactive - they understand the sector and the players which is invaluable and have been quick to build their knowledge of our business and our people.”
Laura Barnes
Group Marketing Communications and Business Development Director at Handley House/ Benoy
