Big Brands and Fresh FasciasDigital Manager
Our team recently attended the BCSC New Generation Seminar “Big Brands and Fresh Facias” held at Hammerson’s Central London offices. The New Generation has been created in order to encourage younger members to engage with the BCSC and its activities. The seminar consisted of three distinctly different presentations from Howard Saunders (founder of Echochamber), Tim Gambrill (Head of Marketing, Westfield Stratford City) and Tim Danaher (Editor, Retail Week).
Howard kicked off with a eye-opening insight into current retailer trends, highlighting how the growing popularity of ‘pop-up’ stores emphasised his view that consumers are no longer shopping based on needs but instead are lured in by the “must haves” and “must dos”. Tim Gambrill then gave a unique look into the perspective of a global shopping centre organisation. He showed how Westfield shopping centres are a space for brands to flourish, offering scope for creativity and encouraging retailers to be dynamic and indentify themselves with their brand facias.
The seminar was closed by Tim Danaher who gave an impressive without-notes presentation on what the general retail market is looking like at the moment. Focusing on the increased use of online shopping, Tim made an interesting point that not all retailers are heading this way, drawing attention to Primark as an example of a retailer growing over-the-counter sales strongly.
As this was my first BCSC seminar, it was a great introduction to their work and I very much look forward to attending more!
Emily Burns, Account Executive