Connect in CannesDigital Editor
Mapic 2016 came to life in London last night with an event at the Devonshire Club to present what’s new about MAPIC this year.
CEO Nathalie Depetro had flown from duties in India to be with some of the British contingent – mainly those new to MAPIC this year. The expectant crowd have just 40 days to go until the world’s no1 event for the international retail real estate market, and they won’t be disappointed. The emphasis was on a new vibrant programme, expert presentations, networking events, “Trends Hub” – the large new innovation area inside the Palais, the daily MAPIC News magazine, the 8,000 participants from 74 countries – and especially some of the new names signing up for the first time.
This is where Innesco comes in, as we are directly involved with organising the necessary arrangements and programme for three of the biggest names exhibiting for the very first time – Tesco, New West End Company and Meyer Bergman. Each client has a different agenda for the event, notably New West End, which is hosting an unmissable, world-class programme of talks and panel sessions from its stand up in the Lerins Hall, drawing on its superlative collection of flagship store brands, investors and innovators (watch this space for details!).
Our clients all recognise the intensive arena that MAPIC affords – with access to senior retail, investment and media professionals – all in the rather pleasant surrounds of the Croisette.
In a recent straw poll conducted for the New West End Company, MAPIC emerged as EMEA’s #1 event for the retail sector, identified by our clients and contacts around the world in four continents to be the premier event of the calendar.
Innesco has a significant team attending this year, with eight managers and directors in Cannes supporting various client objectives – delivering on our promise to help them do better business and build reputation. With fourteen MAPICs under our belt, we think we know the conference back to front, and how to get the most from the event.
If you want to know more about MAPIC, our involvement, work for clients, or for consultancy, do get in touch.