Curtain rises for new Cineworld Leeds at White Rose, marking the completion of Landsec’s ‘the Village’ leisure extensionDigital Manager
On Friday 17 November, Cineworld opened a new 11-screen multiplex cinema with IMAX at Landsec’s White Rose Shopping Centre in Leeds.
The opening of the cinema represents the completion of Landsec’s 65,000 sq ft leisure extension at White Rose, named ‘the Village’. Alongside the new cinema, the Village included the provision of six new restaurants, now let to Five Guys, Limeyard, Chiquito, Wagamama, TGI Fridays and Pizza Hut, and investment in rejuvenated public spaces to create a vibrant new place for people to visit and enjoy.
The opening of Cineworld Leeds at White Rose was marked with an exclusive gala event and special screening of Justice League in the new IMAX screen on Thursday 16 November, attended by VIP guests including the Mayor of Morley, Cllr Robert Finnigan and Emma and Dixie from Heart FM.
The Cineworld at White Rose represents the very latest modern cinema experience, incorporating 11 screens, including an IMAX theatre, a Baskin Robbins ice cream counter and a Starbucks. It also represents thoughtful architectural design, which incorporates external walls covered in LED lights that can change colour to provide a constantly new, exciting environment for moviegoers.
Rob Jewell, Portfolio Director, Retail, Landsec, said: “We’re delighted that Cineworld has now opened at White Rose ahead of Black Friday and the Christmas shopping season. Cineworld will provide a fantastic new experience for visitors to the shopping centre, complementing the transformed dining offer we’ve provided through our investment in the Village and the broad range of shops that people can already come and enjoy at White Rose.”
Justin Skinner, SVP Marketing at Cineworld Cinemas, comments: “We’re thrilled to be opening our new cinema at White Rose and to be bringing our latest state-of-the-art cinema experience to Leeds with a cutting-edge IMAX screen. Landsec’s investment in the Village at White Rose has created a really engaging, attractive new destination at the shopping centre; one which is perfect for people to shop, eat and enjoy a film. We’re looking forward to welcoming the people of Leeds through our doors to enjoy the very best movie-going experience.”
The Village is not the only new project happening at White Rose but, rather, is part of a complete programme of improvements currently underway. Wayfinding and signage has been improved and a dedicated staff car park for the 3,500 on-site employees has been created, alongside the installation of electric car charging points for customers. The impact on the environment has also been considered at White Rose, with 2,902 PV solar panels recently installed on the roof, the largest installation on a shopping centre in the UK.