From sushi to resi

Back to News

From sushi to resi

As London’s population remains undersupplied at current housebuilding levels, is a new age, theatrical, futuristic apartment the answer to the capital’s housing woes?

An interview published today by Estates Gazette suggests it possibly is. Dragons Den star Simon Woodroffe, founder of Yo! Sushi and Yotel may well have discovered his third triumph in Yo! Homes.

Woodroffe, often referred to as the Steamroller, looks to revolutionise our concept of the apartment. Inspired by his theatre and rock and roll stage career days, he has a developed a vision of moving walls, floors and ceilings.

A Yo! Home will transform a one bedroom apartment into a much bigger home at the touch of a button.  The 800 sq ft apartments will consist of 12 moving parts that will in effect create a possible 3,000 sq ft of space.

No stranger to unconventionalliving himself, residing on a £1 million-pound Chelsea houseboats, Woodroffe sees his latest venture as the ultimate, James Bond home.

Woodroffe will look to new build apartment blocks and office block conversions in cities around the world and is committed to delivering a high quality product without the relating high costs. The apartments will be aimed at buyers of all ages and backgrounds, although those with an appreciation of the sci-fi genre may very well find this concept appealing.

The £300,000 YO! Home prototype will be exhibited at the contemporary design event 100% Design, from Wednesday 19 – Saturday 22 September 2012.

London’s Housing Strategy has suggested that of the 750,000 to 850,000 additional households that London will need by 2031, almost 75% will be single person occupancy. If this is the case, then Woodroffe’s ‘cyborg-esque vision’ could very well be the answer.

Yo! Homes will be able to transform an living space into a home containing: a master bedroom suite; a second bedroom; a sunken sitting room; a cinema; a dining room; an office; a full size kitchen; a breakfast room; a bathroom/spa; a party room; a wine cellar, the list is endless. Furniture arrangement aside, the idea of a fully adaptable space within the city centre is appealing. But is this something London and the global property markets are going to embrace?

It was only in Friday’s Property Week that Knight Frank warned that an increasing number of developers are “beginning to lose sight of market reality” in the London residential market. I wonder what they will make of the “Steamroller’s” latest venture?

Rebecca Horne, Senior Account Executive

Share this post

Back to News