Grosvenor Europe signs series of new international and local brands to Skärholmen CentrumDigital Manager
Stockholm August 29 2017: Grosvenor Europe (Grosvenor), one of four operating companies of the privately-owned international property group, Grosvenor Group, has unveiled a series of key fashion and food deals at the 1,055,000 sq ft (98,000 sqm) Skärholmen Centrum, Southern Stockholm’s largest shopping centre.
Over the last 12 months, 75 leasing deals have been signed. The new deals include the international fashion brand G-star (2,250 sq ft, 209 sqm), fashion multi-brand retailer Johnells (10,171 sq ft, 945 sqm), and supermarket chain Netto (12,000 sq ft, 1116 sqm). Food brands Zocalo and Le Croissant have also opened new restaurants of 2,516 sq ft (234 sqm) and (2,346 sq ft, 218 sqm) respectively. See editors notes for full list of new deals.
Since acquiring Skärholmen Centrum in 2015, Grosvenor Europe has actively worked to strengthen the shopping and leisure elements within the centre. There is a clear strategy to upgrade the layout and tenant mix with new international brands and a broader fashion and food offering. The goal is to recreate the feeling of a thriving urban town, reflecting the asset’s heritage as a town centre, and to offer an even more vibrant meeting place for people living in and visiting Skärholmen.
The dining offer is set to increase from five per cent to ten per cent of the total centre and will stretch across 48,436 sq ft (4,500 sqm) of retail space. A new food cluster has been developed and this will be linked to the remainder of the mall forming part of a new retail passage of 32,292 sq ft (3,000 sqm) set to launch in November 2017.
The fashion offering is also being transformed affecting 452,084 sq ft (42,000 sqm) of the centre in total, where new brands with double height shop fronts are being introduced. To date, 17,222 sq ft (1,600 sqm) of common area has been converted into lettable space.
Grosvenor Europe’s ‘Living cities’ philosophy has played an integral part in the development of Skärholmen Centrum. ‘Living cities’ guides Grosvenor to implement activity which will ensure the enduring success of the places in which it is active, providing benefits which are economic, social and environmental.
Carl Strufve, Director, Nordics, Grosvenor Europe commented: “We see stable growth in Skärhomen centrum and continue according to plan to invest and sharpen the shopping experience in the centre. The vision is to create a new urban centre for Southern Stockholm and these new deals take us further along that path. We are progressing well, and look forward to building upon our strong position in Stockholm.”
Carl Westgren, CFO of Global Retail, operator of G-Star in Sweden commented: “We’re delighted to have launched our store at Skärholmen Centrum, and have witnessed an incredible response from our customers thus far both in terms of footfall and positive feedback. Grosvenor Europe has a clear vision for the future of the centre, and we are thrilled to be a part of a strategy that puts the visitor first, and makes positive changes to reflect the good of the community.”
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About Skärholmen Centrum
Skärholmen currently comprises of over 175 retailers, with anchor tenants including an ICA Grocery store, Systembolaget, H&M and Åhléns, alongside a restaurant and leisure offering. Skärholmen has always been much more than a shopping centre. With a library, a theatre, medical centres, offices and a school, it has been the centre of the community.
Recent statistics have shown that the centre has a catchment population of 622,000 people which is expected to grow by around 18% by 2025, with 28% having access to high disposable income, compared to the national average at 25%. Grosvenor Europe have responded to the needs of the catchment with the curation of the offering which is anticipated for completion in 2018/2019. (Source: HUI, Ekonomifakta).