Innesco books Alessandra Ambrosio for Golden Square campaignDigital Manager
The Innesco marketing team has booked the Victoria’s Secret supermodel Allessandra Ambrosio for its new campaign to promote Squarestone Brasil’s Golden Square shopping center in San Bernardo, Brasil. It was important to select a high-profile ambassador for the brand which is set to become the first premium mall in the region. The photo shoot for the Golden Square campaign will take place at the Digital Studios in New York’s Lower East Side on 23rd June using international photographer Daniella Federici. Innesco MD Dan Innes devised and directed the shoot personally, developing a shot list for the 12 month campaign to be seen in magazines including Vogue, Elle, Veja and Exame. Opening in November 2012, the new shopping center will target the affluent ‘A’ and ‘B’ class consumer market and is designed and built to exceed international shopping mall standards. Golden Square will be a 31,000 sq m mall, with eight anchors stores, 12 megastores, and 250 medium and small stores over 3 floors – among them national and international retailers. There will also be a six-screen movie theatre, and 1,700 parkingspaces. Leasing for the centre is already well underway, with retailer announcements to be made over the next few months. Innesco has a full service mandate on the scheme.