Innesco speaks at ICSC MILAN FOC ConferenceDigital Editor
17 October 2009
Innesco MD Dan Innes was speaking at the ICSC Factory Outlet Conference held in Milan earlier in October. He was presenting on the subject of “The Marketing Paragon – Turning a Cost into an Investment” to describe and discuss new initiatives from the investment and strategic marketing perspective within the industry, together with colleagues including Juan Carlo Rico from Neinver, Ian Sanderson from Chester Properties and chaired by Deborah Owen-Ellis Clarke. The conference attracted Outlet professionals from around Europe to the two-day event.
Dan commented: “The conference was huge success, with numbers up from 2008 – surely a first in this economic climate. Our presentations covered the spectrum of marketing services from strategic investment decisions down to consumer tactical events, and how landlord investment in clever, innovative, targeted marketing can help raise awareness, and build brand equity.”