Innesco Triples Social Media Following for County Square, AshfordDigital Editor
As part of its appointment to provide expert social media support to County Square in Ashford, Innesco tripled the shopping centre’s Facebook fans, and increased its established Twitter followers by 44% over an 11-month period up to June 2015.
Working with the centre’s innovative management team, Innesco created a social media strategy that introduced a series of weekly editorial posts, designed to introduce County Square’s carefully curated personality and brand principles to its social media audience. This editorial calendar of content also encouraged maximum engagement with customers and retailers through a weekly customer style competition and seasonal promotions of retailers’ products.
An increase in competitions organised by Innesco highlighting a selection of tenants throughout the year also saw a huge increase in County Square’s following. Continual engagement with both customers and local community groups resulted in consistently high numbers of entrants over the 11 months.
For more information on Innesco’s Digital and Social Media services, please contact Innesco MD, Dan Innes, on +44 (0) 20 7409 3434 or firstname.lastname@example.org