Innesco wins Westfield B2B account for £1.45bn Stratford City developmentDigital Editor
Innesco, the commercial real estate marketing and PR agency, has emerged victorious from a 4-way pitch for the Westfield Stratford City B2B account. The £1.45bn Westfield shopping centre project forms the gateway to the London 2012 Olympic Park, and at 1.9 million sqft of retail and leisure space will be the largest urban shopping centre in Europe when it opens in 2011.
Innesco is working with Westfield on building relations with the national and trade press and managing all aspects of the PR campaign running up to the centre’s opening and beyond. Innesco’s appointment starts with immediate effect, and will work in tandem with consumer agency Yellow Door.