Innesco’s charity support helps raise awareness for the Elifar Foundation and British adventurer’s World Record attemptDigital Manager
London, 27th January 2014 – As part of Innesco’s ongoing CSR programme offering support to worthy causes, the consultancy’s latest charitable efforts are providing media relations and event services to the Elifar Foundation and serial fundraiser British adventurer James Ketchell.
Attempting the challenge of his life and raising money for the Elifar Foundation, James is on the last leg of his Guinness Book of Record’s attempt to complete the “Ultimate Global Triathlon”.
The Challenge has included single-handedly rowing the Atlantic, climbing to the summit of Mount Everest and now cycling around the World unaided.
Whilst travelling around the world, James has also acted as an ambassador for the Scouts Association and inspired over 5,000 children around the world to be motivated in life.
Account Director Euan Blake comments on supporting the Elifar Foundation and James’s amazing adventures, “Innesco is always keen to be involved in important causes and you couldn’t get more worthy that Elifar.
“ELIFAR, which stands for ‘Every Life Has A Reason’, was set up by Balmain Asset Management’s Paul Cawood, a close friend of Innesco’s. The purpose of the charity to improve the quality of life of disabled children and young adults through the funding of specialised equipment that would otherwise be financially out of reach to their families.”
Cycling enthusiasts are invited to join James on his final leg from Brighton to Greenwich Observatory on the morning of Saturday 1st February and the public is encouraged to attend the homecoming event held at the finish line celebrating James’s return on the day between 1pm and 2pm.
James is set to leave Brighton Pier entrance at 8am on the Saturday morning, do join in.
JAMES KETCHELL WEBSITE: http://www.jamesketchell.net
JAMES’S VIDEO: https://www.youtube.com/watch?v=iN2_D0W2PXg
“Every Life is for a Reason” is a charity run almost entirely by volunteers whose aim is to improve the quality of life of disabled children and young adults through the funding of specialised equipment that would otherwise be financially out of reach to their families. www.elifarfoundation.org.uk.
Donations can be made via James’ justgiving site: www.justgiving.com/captainketch
About Scouting Ambassador:
The role of the scouting ambassador is to raise the profile of scouting in a positive manner. Ambassadors include Lord Sebastian Coe, Chris Evans and Julia Bradbury. James Ketchell is one of Hampshire’s Scouting Ambassadors. There are 22,000 scouts in Hampshire with a further 5,000 waiting to become scouts, subject to more volunteers becoming available.