Intu.co.uk – a new breed of online store…Digital Manager
Over a month ago, Intu launched its BETA version of intu.co.uk – a digital, fashion-focused platform which allows users to click and collect (handily, at their nearest centre). Just a few days later, retail analyst Verdict reported that the click and collect UK market will be worth more than £4bn (a growth of over two thirds) by 2018. Seems as though Intu’s new online marketplace was a timely addition to the rebranded developer’s new consumer-facing multi-channel marketing mix.
Then again, Retail Property Analyst reported last week that, according to the IMRG-KPMG eRetail Sales Index, online retail transactions have fallen by 2% in the last month. So, perhaps Intu were a little over eager in pressing the ‘Live’ button on the new website after all? Ok, so maybe that’s a bit over the top – these figures only represent a small blip in an otherwise clear trend of online spending. But they do remind us that it’s not as simple as consumers just ‘liking the internet’ and all the undeniable convenience that comes with being online.
There are always small details to be ironed out, and this is certainly evident with the BETA site (it’s irritating when looking at suits if you can’t see which trousers belong with which jackets!), but it’s the fundamental ideas behind such a venture that are the most important factor to potential success. Intu.co.uk aims primarily to benefit both retailers and customers alike, but think on this – Intu Properties owns over 17 million sq.ft of bricks and mortar retail space. Well, now it also owns infinite sq.ft of virtual retail space. Over to you, rivals.
Edward Lowcock, Senior Account Executive