Landsec’s Trinity Leeds delivers experiential extravaganza to shoppers to kick start Christmas seasonDigital Manager
Over the weekend Landsec’s Trinity Leeds asserted its position as one of the UK’s leading shopping centres for customer experience with a two-day spectacle, incorporating live entertainment and inventive activities for shoppers.
The ‘Wonder Weekend’ event on 4 and 5 November kicked-off the Christmas season in style by hosting over 60 experiences, enjoyed by shoppers and visitors from across Yorkshire. Around 30 retailers participated, granting a range of discounts and offers to guests.
The first day of this year’s festive extravaganza at Trinity Leeds culminated in the switch-on of the Christmas lights, including a show-stopping performance by contortionists and aerial acrobats from Cirque Bijou. Other experiences included stilt-walking, soulful choirs, a range of seasonal workshops, champagne pong and a ball pool bar.
Customers lined up for a chance to try quirky treats from unique pop-up retailers such as Candy Mechanics, who offered the chance to create edible chocolate selfies. Trinity Leeds also welcomed back personal training company Vlique, who injected energy into the weekend with a pop-up fitness experience hosted by influencers and music from a live DJ
Rob Jewell, Portfolio Director, Landsec said: “Wonder Weekend is a fantastic example of how we’re successfully delivering unique, engaging experiences across our portfolio which benefit both guests and retailers.”
Having only recently opened at Trinity Leeds, some retailers, such as Côte Brasserie, experienced the buzz of Wonder Weekend for the first time this year.
Amy McKarry, Area Manager, Côte Brasserie said: “Wonder Weekend was an amazing spectacle. Trinity Leeds was at its busiest we’ve seen since our arrival to the centre and as a result we welcomed an increased number of guests over the weekend. It’s a fantastic concept from Landsec and it makes a huge difference in terms of creating a successful retail environment when landlords invest in events like this.”
Trinity Leeds’ position as the North East’s premier shopping and leisure destination is grounded in its tribalizing approach to providing unique experiences to compliment the fantastic range of shops and restaurants on offer. Wonder Weekend is the latest example of this approach, building on the success of other experiential initiatives such as Trinity Kitchen, a revolutionary food and beverage destination which roatates several of the best, new restaurant concepts in the UK every few weeks.