MAPIC 2017 – 100 Days to goDigital Manager
It’s no secret that us Brits love to complain about the weather, in fact it’s a national obsession, but during the recent downpours we’ve been able to distract ourselves by thinking of somewhere slightly warmer, France. Yes, that’s right, there’s only 100 days left until MAPIC 2017, when 8,400 participants and 700 exhibitions take over the beautiful Palais des Festivals in sunny Cannes.
MAPIC is a huge and exciting event for all of us here at Innesco, when we head out to the beautiful Niçois coast to represent our prominent clients. We have been going to THE definitive retail property market event for the last 15 consecutive years, and for us the whole experience has turned into a ritualistic event. From our CEO Dan Innes cycling to Cannes, to the team coming up with innovative, engaging and instantly recognisable stands for our clients.
2017’s main MAPIC topic this year is Food & Beverage, and we are eager to hear more about how F&B is transforming retail destinations by creating authentic dining options contributing to more engaging and emotional shopping experiences. The show will also include conferences and events on shopping across the world, high street and e-commerce trends, as well as digital solutions. For the first time, MAPIC will have a tasting area where brands can showcase their new food offerings and concepts. Who doesn’t love a good food sampling area? We’re really looking forward to trying that out.
Innesco has represented more than 160 major real estate companies and industry bodies around the world of various sizes. That means we can add value through thoughtful advice and intelligence, something that consistently informs our strategy and thinking. MAPIC is a brilliant opportunity and key place for our clients to strengthen their reputation and build their brand in the marketplace.
If you need any help to better your business at MAPIC, do get in touch with Innesco. It’s never too early to start planning for MAPIC, and remember – 100 days to go!