Monumental MAPIC for InnescoDigital Editor
The Innesco team was out in full force at MAPIC last week as we represented seven clients, one of our largest groups yet, including New West End Company (R8.C19), IKEA Centres Russia (R7.E38), Tesco (P-1.K22), Meyer Bergman (R8.C9), JLL’s extensive Retail and Leisure team (R7.L15), Hines Europe and Groupe IDEC INVEST.
Our MD, Dan, got a head start on the team as he joined the Cycle to MAPIC team for the 4th year in a row in, cycling 740km from Girona to Cannes in aid of Coram‘s adoption programme and then launched into a jam-packed MAPIC programme! Although this was our 14th year attending the conference, this year’s MAPIC was slightly different from the following years due to our extensive client list, the varied events and the range of companies in attendance. This year’s theme was right up our street as it surrounded all things “trending” and many of our clients are involved in the promotion of cutting edge technology. The MAPIC Trend Hub boasted ideas for ‘offline to online’ integration, brought together experts in ‘retailtainment’ and curated a pavilion of pop up stands. It was exciting to see methods that we have already implemented as an agency, as well as possibilities for the future when sharing our clients’ and our own content. For instance, IKEA Centres Russia showcased their ‘Meeting Place’ and edutainment concepts whilst at MAPIC, whereas Tesco debuted its shopping centre portfolio app – Malls by Tesco – and Hines presented its digital brochure for Karl Johans Gate 45 in Oslo.
Of course, the retail property sector is multi-faceted and we had varied announcements during MAPIC. Apart from the technological updates mentioned above, IKEA Centres Russia released its financial results and provided an update on its investment programme as seen in major refurbishments throughout its centres’ F&B offers. We were also excited to be introducing Milen Gentchev as the new General Director.
Three of our esteemed clients, Meyer Bergman, Malls by Tesco and New West End Company, made their MAPIC debut this year. Meyer Bergman presenting its new branding at its very stylish stand in Lerin’s Hall while the asset management team was busy with new tenant meetings and media briefings promoting the diverse portfolio across Europe including high street, shopping centres and outlets. The Malls by Tesco team showcased its European projects and portfolio using its integrated and informative iPad app. New West End Company announced the West End would be the first Business Improvement District (BID) in the world to contribute £11bn to GDP by 2020, as well as hosted a speaker programme of five esteemed panels showcasing why the West End is where investment meets world class retail. Each sessions was broadcast on New West End Company’s Periscope (@newwestend), such as ‘Learnings from the world’s high street’ with Jeremy Collins, Property Director at John Lewis, Nigel Jobson, Property Director of Superdry, Mark Burlton, Global Executive Retail Occupier EMEA at CBRE, Darren Williams, CEO at T2 Tea, and Paul Souber, Head of Retail Agency London and EMEA at Colliers.
Per usual, JLL’s stand was bustling as it highlighted its retail intelligence and ‘Destination Retail 2016’ report revealing the top retail cities in the world including London, New-York, Paris and Hong-Kong. Outside the Palais, Groupe IDEC INVEST had chosen a Seaview suite on the 5th floor of the Martinez to present its new outlet destination in France – VIADUC VILLAGE and Hines Europe was meeting with premium and luxury retailers for Karl Johans Gate 45 – the 1,400 sq m, 3-storey retail hub in the heart of Oslo’s shopping and leisure destination.
Cannes becomes a 24-hour town during MAPIC and long after the Palais closed we were catching up with contacts and journalists from across the world. New West End Company kicked off the conference on Tuesday with an amazing dinner for 12 esteemed guests at La Mome just after the MAPIC Welcome Reception sponsored by Thor Equities. Wednesday evening, we were lucky enough to be hosted at various drinks receptions by Colliers, Meyer Bergman, CityCon, Atrium and Gazit Globe – not all at once though!
After another busy night, some of our team was brave enough to lunge into some sun salutations at Colliers International’s Beach Yoga at 7.30am. It was a great way to mix-up our usual networking mixers and find some calm in the MAPIC mania. On the final night of the conference, we had the pleasure of attending JLL’s Destination Soirée before joining the traditional closing party.
As a final cheers to MAPIC, we hosted our annual ‘Survivor’s Lunch’ at Astoux et Brun where we celebrated our happy clients, the successful event and our team’s great work! It was a phenomenal event and, after recouping last weekend, we’re already counting down until MAPIC 2017!