Overall, MAPIC 2014 was an enlightening and inspiring experience for InnescoDigital Editor
MAPIC 2014 Overview [Innesco perspective]
As the Innesco team touched down in Cannes for MAPIC 2014 the tranquil sunshine and refreshing Mediterranean breezes were the first inclination that this was going to be a good week. However, it was the striking, seafront Palais des Festivals et des Congrès where the majority of MAPIC 2014 would take place that sealed the deal for an energetic series of events.
Although over 8,300 global participants attended MAPIC, a mere 40 brave retail real estate souls participated in CBRE’s Cycle to MAPIC, a 3-day and 450kilometer trek from Milan to Cannes for MAPIC. Our own Manager Director, Dan Innes, was one of the brave souls that happily endured torrential rain and steep climbs to raise over €25,000 to support children’s causes. [Dan tweet about arriving ] The forthcoming events at MAPIC were quick to relieve the cyclists’ aches and pains starting with the Opening Night Party at the Majestic Hotel. Is it just us or does wine taste better overlooking the Promenade de la Croisette?
With only three days to experience all MAPIC 2014 had to offer, Innesco targeted, in our opinion, the most perceptive and lively events. Innesco’s blog posts on MAPIC 2014 Day One, Two and Three provide more detailed accounts of each day. Here are our favourite moments from each day.
Day One: Cheering our Manager Director, Dan Innes, to the finish line as he arrived in Cannes after he cycled 500 gruelling kilometres for Cycle to MAPIC was a joyous way to kick off the three action-packed days ahead! The Opening Party hosted by Thor Equities and held at The Majestic Hotel truly lived up to the venue’s name. Innesco’s first day was a whirlwind of excitement! It was great to meet up with our pals at JLL and Unibail-Rodamco at their busy stands to discuss the days ahead both in Cannes and for the future.
Day Two: It’s difficult to say what grew more – our waistlines or our fervour to develop interesting content for retail real estate. Between TIAA Henderson Real Estate’s picturesque breakfast on the sand [Dan tweet on beach]., the annual Leslie Jones and Lunson Mitchenall lunch for US and European retail [Dan tweet about lunch], and Land Securities’ grand dinner [Ed tweet from dinner] [LS tweet about dinner] [Inn_Tweets dinner] – you might think it was our waistlines that expanded. However, the enriching and lively discussions at the JLL, Unibail-Rodamco, and Land Securities stands proved to be fulfilling while not raising our BMI. Not to mention, Innesco participated in the MAPIC Tennis Tournament [Inn_TweetsTennis]. While Judy Murray won’t be calling us anytime soon to discuss tactics, we certainly enjoyed bonding with the other participants.
Day Three: In true Innesco style, we did not slow down on our last day in Cannes. Day three was chock-full with 76 journalist interviews, client meetings and new business roundtables! This is what we thrive on – interacting with clients, generating new business and planning for the future NOW. These are exciting times for Innesco, people. Watch this space!
Overall, MAPIC 2014 was an enlightening and inspiring experience for Innesco! Despite the warm breezes coming off the Mediterranean sea of Cannes, we were itching to return to London to implement our freshly generated ideas and industry knowledge! We can’t wait to tell you all about them.