Pick then Click

Back to News

Pick then Click

The last few years of downturn have taught the industry that conventional shopping patterns will soon be a thing of the past. It is the multi-channel retailers that are forging ahead and seizing new market share – can shopping centre owners do the same?

We’re still a little way off from Mouse to House for the majority of transactions , but retailers are already reporting a trend in Pick then Click – internet shoppers concentrated in areas where retailers have stores and the ability to touch, see and try their product in store. In store and in-centre experience is more important than ever before, but also plays a significant role in helping drive purchases away from the store or centre – online.  The hugely symbiotic relationship between successful shopping destinations and retailers means that many landlords are justified in taking this into consideration when negotiating on rental packages.

Share this post

Back to News