Polygone Riviera signs Reiss’ first French storeDigital Editor
Unibail-Rodamco, Europe’s largest listed commercial property company, and Socri have announced today that iconic British fashion brand Reiss has chosen their 70,000 sqm (750,000 sq ft) lifestyle centre Polygone Riviera to open its first ever stand-alone store in France.
The 353 sqm (3,800 sq ft) Reiss store will command a prominent corner position at Polygone Riviera, and host the brand’s womenswear, menswear and accessories collections. Located in The Designer GalleryTM district – anchored by Le Printemps department store – Reiss’s modern, design-led take on fashion will fit perfectly into this new, ultra-contemporary area especially designed to showcase the very latest trends in fashion.
Polygone Riviera, the new shopping destination of the French Riviera, is due to open October 22nd inCagnes-sur-Mer. Itwilloffer customers apremium shopping,art and leisure experience in an attractive, open-air environment.
“With an exclusive offer, feel and location, Polygone Riviera sets a new standard for European shopping centres. We expect it to have huge appeal to people living in and visiting this beautiful area, and we see a real synergy and opportunity for our brand here. With over 120 stores worldwide and 9 stores and concessions across Europe, we are looking forward to launching our first standalone store in France this year”, commented David Reiss, Founder & MD – REISS.
Founded by David Reiss in 1971, the brand’s exceptional design, quality and value is favoured by the most stylish celebrities.
Eric Houviez, Director of Development/European Projects for Unibail-Rodamco said: ”Reiss is well suited to Polygone Riviera. We are very proud to welcome the new store to add to the mix of high- quality, aspirational and young brands”.
The Designer GalleryTM will also house Grand Playground – the first ever concept store created for a shopping centre. Taking over 400 sqm (4,306 sqft) at the heart of The Designer GalleryTM, Grand Playground will offer an eclectic mix of local and international designers displaying new cutting-edge products and fashions.
Grand Playground will also act as the Chief Editor of The Designer GalleryTM, directly in charge of the artistic and cultural line-up within this district.
Divided into four districts: Quartier des Saveurs, Promenade des Palmiers, Quartier des Arcades and The Designer GalleryTM, Polygone Riviera will house almost 150 stores and restaurants including & Other Stories, COS, Sephora, Mauboussin, Zara, Uniqlo, Bobbi Brown and a next-generation 10-screen cinema.
Polygone Riviera is being developed in a joint venture between Unibail-Rodamco and Socri.