Brookfield / ECE – Potsdamer Platz, Berlin
Innesco was appointed to support Brookfield in articulating its plans to reconfigure and re-energise a large block of its Potsdamer Platz asset in Berlin – being managed by ECE. The work focused around changes to introduce a new food hall concept and other surrounding retail uses – to appeal strongly to the immediate workforce in the office buildings there.
Innesco developed and delivered a campaign brand for Potsdamer Platz (“I am Potsdamer Platz”) which was first launched at MAPIC in 2018.
Using marketing initiatives never seen at the conference before and giving the project extraordinary stand-out right in front of the Palais at the conference – the brand was successfully used consistently through 2019 and seen once again at MAPIC 2019.