Retail Christmas 2012Digital Manager
It’s beginning to look a lot like Christmas and London’s leading retail destinations are ready.
If daredevil Felix Baumgartner had delayed his supersonic skydive by just a few weeks then Earth would have looked noticeably different, aglow with millions upon millions of twinkling, multi-coloured, fairy lights.
Never one to lag behind, having launched their ‘Christmas World’ Department with 151 days to go, Harrods kicked off the festive proceedings. Over 11,000 bulbs, a 30 ft Christmas tree and roof top fireworks dazzled shoppers at the Knightsbridge retail haven.
Hot on their heels, Robbie Williams switched on Oxford Street’s Marmite themed lights, that included a genius interactive banner to allow the public to upload a picture of themselves via facebook, to be displayed in the lights over Oxford Street. The following day over 11,000 West End shoppers (one for each of Harrods bulbs) made their way to Westfield London to catch a glimpse of international superstar Taylor Swift switch on the lights. Carnaby Street as distinctive as ever, enrolled the Rolling Stones to co-design and launch their festive decorations.
Across the Channel, famed Parisian department store Galeries Lafayette opted for something less conventional, selecting an elephant dressed in Louis Vuitton to push the button on its animal-themed Christmas display. Whilst on the other side of the globe in Australia the Hunter Valley Gardens in Pokolbin staged an eight km, 1.25 million light extravaganza – no kangaroo necessary.
YouGov research found that Christmas spending is estimated to hit £29 billion this year with UK adults predicted to spend an average of just under £592 each. Each and every last bulb counts this Christmas.
Rebecca Horne, Senior Account Executive