Social Media paves the way

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Social Media paves the way

Is social media an important communication medium for the property industry? Absolutely! It is the single most important online marketing tactic available to marketeers. Social media is not a fad; it is a fundamental change in how we communicate!

A bold statement but an accurate one and when you look at the facts it is difficult to argue against.

Consider this:

  • Only 14% of consumers trust advertisements, yet 78% of consumers trust peer recommendation
  • Only 18% of traditional TV campaigns generate a positive RO
  • 34% of bloggers post opinions about products and brands
  • 60 million updates happen on Facebook daily
  • Twitter has more than 1 billion tweets sent weekly
  • Analyst firm Gartner say: social media strategies will influence at least 80% of consumers’ spending by 2015
  • If Facebook were a country it would be the world’s 3rd largest
  • 80% of companies use social media for recruitment, with 95% of that taking place using LinkedIn
  • Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway and Panama

The way in which consumer marketing messages are absorbed has changed dramatically in recent years. No longer can brands, retailers and property owners control the way consumers read or hear about their products.  Your product and service information finds the consumer via social networks. You can no longer debate if you do socialmedia. The sole question to answer is how well you do it and that’s where our team can help!

The key to social commerce is in building targeted and engaged communities. This can’t be down by top down communications, or one way messaging.  Its all about creating an online environment and editorial content that inspires and creates talkability.  Let the customers do the talking!  Here at Innesco we understand this language,the way to communicate, why, how, when.

The demographics on Facebook have changed. The digital landscape is no longer solely for the youth market. The fastest growing demographic on Facebook are 35-65 year old females.

Peer recommendation is not a new concept to the retail world either. Give a consumer a great experience and they typically tell their friends and family. Give a Facebook and Twitter user a great experience and they tell their friends, their friend’s friends and so on. Remember only 14% of consumers trust advertisements yet 78% trust peer recommendation.

Social media is not the way of the future, it’s the here and now!

Michelle Moffitt, Associate Director

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