Stradivarius opens its first store in London, but does London needs another womenswear fashion brand?Digital Editor
Just a few days ago, Stradivarius opened its doors in Westfield Stratford City to Londoners. The Inditex Group brand is aimed at 20-35 year old women, sitting alongside Zara, Bershka or Massimo Dutti in the fashion group’s womenswear portfolio.
But could Stradivarius survive the fashion brands war in London?
Well, yes. First of all, compared with Zara, Stradivarius is both classic and imaginative. But above all of its stylistic advantages, it is cheaper! Despite the positive rhetoric coming from Whitehall, we aren’t so far out of the recession that customers will stop prioritising price points when clothes shopping. It may be a little lower down the fashion spectrum, but just take a look at the continued success of Primark!
Stradivarius’s website, launched in 2013, has already proved to be a success in the UK market, while the exclusivity of the brand and its collections give it real standout – an essential advantage in order to survive in such a competitive retail environment.
Justine Even, Analyst