Surf’s up for Innesco with Onslow Wave (New Client)Digital Manager
The Onslow Group and its new company Onslow Wave Ltd. has appointed Innesco to launch its new-to-the-UK leisure initiative ‘Flowrider’ – a simulated indoor surfing experience especially designed for use indoors and in UK shopping centres. The state-of-the-art Flowrider machine has been a huge success Stateside, attracting thrill-seekers and fitness enthusiasts alike guaranteeing participants an exhilarating, life-like surfing experience.
The compelling new attraction, which features a fast and adjustable sheet of water to emulate the experience of surfing a wave, will beintroduced to high footfall retail destinations across the UK for the very first time over the next two to three years. The concept will also attract a syndicate of retail brands and food offers to complete the experience and destination attraction.
The Flowrider concept from the States has been ergonomically redesigned to meet UK shopping centre layout and floor loading standards, and comes at a time when retail destinations have been criticized for their ‘clone town’ environment. Onslow Wave can bring a much needed point of difference for centres.
Innesco is delighted to be developing the marketing communications strategy on behalf of Onslow Wave Ltd and has kick-started the marketing programme by designing an eye-catching website, and developing a logo which successfully captures the essence of the Onslow Wave brand.
MD Dan Innes said “We are delighted to start work with Onslow Wave, delivering their timely message to the landlord market. Innesco is looking to expand its presence within the occupier market, and this is a great start.” Innesco is looking to work with other brands and retailers.
Mark Ashton, Director at Onslow Wave, added “We provide the experience that all major owners are constantly striving for – an innovative offer that gives their centres stand-out appeal. We combine an extreme and breathtaking ride with lifestyle retail in a fun atmosphere – it’s a real game-changer.”
The Innesco team will handle all media enquiries and strategic marketing on behalf of Onslow Wave Ltd. The campaign started with front page news in Property Week 4th June 2010.