Sustainability firmly on the menu across industriesAstrid Svensson
In the world outside property – what some might call the real world – Greta Thunberg, a sixteen-year-old environmental activist from Sweden, was this week celebrated on the cover of TIME Magazine, who named her one of ten Next Generation Leaders. This comes after the same magazine named her one of the most influential people of 2019, and a nomination for the Nobel Peace Prize. Sustainability is, without a doubt, as relevant as ever. Our industry is, of course, not isolated from this – and, in particular, this week, sustainability has been a central theme.
In a bid to help diminish food waste, all major British supermarkets have pledged to adopt a series of actions that will contribute to the UN’s goal of halving food waste by 2030. The food retail sector has previously been criticised for not doing enough to stop food waste, which amounts to 10.2 million tonnes in the UK every year. Tesco, Sainsbury’s and Waitrose are all amongst the retailers that have signed the pledge.
Reports also surfaced this week that Pret a Manger is in advanced talks to buy rival Eat, with alleged plans to turn the competitor’s 94 stores into vegetarian outlets – joining the existing four ‘Veggie Pret’ outlets in the UK. Pret currently owns some 400 stores, and the move would mean that a significant part of the company’s business would be completely meat-free. Also on this bandwagon is Greggs, which this week announced that it expects “materially higher” annual sales and profits as its newly launched vegan sausage roll was ‘flying off the shelves’. Overall sales rose by 15 per cent in the first quarter, proving once again that consumers’ appetite for vegan is by all means on the rise. With the meat industry responsible for significant portions of total greenhouse gas emissions, this is good news not only for health-conscious consumers, but for our planet’s natural world.
Finally, Farfetch, the online luxury retailer, this week announced a new initiative as part of its sustainability strategy ‘Positively Farfetch’. In a pilot project, customers will be able to resell unwanted designer handbags in return for Farfetch credit, which can then be used to shop for new items on the site. The news comes amid the online platform recording a 39 per cent increase in revenues in the first quarter of the year. The company’s chief executive said that it was well-positioned to continue gaining share of the growing online personal luxury goods market.
Sustainability is now arguably a KPI for large corporations, and they provide strong benefits for the companies themselves in the form of good PR and CSR. We live in a world where the effects of climate change are becoming more and more strikingly evident – and yet there are naysayers that claim climate change is a myth. It is important that the retail industry, which is worth over £20 trillion globally, fights the cause of planet earth and does all it can to oppose the effects of climate change and conserve resources. After all, as the saying goes: no one can do everything, but everyone can do something.