Sweden – the one to watch!Digital Editor
All eyes are on Sweden at the moment, and its not only because the Swedes recently won the Eurovision song contest. The economic turmoil currently experienced in numerous countries across Europe has lead to Sweden and other Scandinavian countries such as Norway and Finland being seen as a safe heaven for foreign investors.
It’s easy to understand why Sweden is of interest to investors. Sweden in particular has been doing extraordinary well during the whole of the recession and growth figures published today for Q1 of 2012 were even better then expected. Factors contributing to this positive trend in the Swedish market are consumers’ optimistic view on the future, resulting in a willingness to spend rather then to save their money for rainy days. Consumer spending is up by 2,1 % during Q1, showcases this confidence.
When confidence is strong the economy can grow which is the ideal situation for investment, in particular in property. But it’s not only consumers confidence in the market that is vital, businesses also need to invest – and they have. Investment increased by 11.9% in Q1.
MOOD Stockholm is a prime example of an investment that has paid off. The unique retail scheme opened in March 2012 is delivering something completely new to the retail landscape in Stockholm and has received admiration internationally for its unique concept and approach. But most important – over 650,000 people have visited the scheme in less than two months, exceeding everyone’s expectations. That just proves the point, Sweden is the one to watch at the moment, its red hot. As a Swede myself, I am looking forward to see what the next big development is!
Sara Henriksson, Account Manager