The dark clouds of e-commerce?Digital Manager
E-commerce is often described as a challenge for bricks and mortar retailers – a dark cloud hanging over the sector, and one of the contributing factors for store closure on the high street.
However, over the past few days we have noted more discussions in the news about how e-commerce has helped to turn the situation around for struggling retailers; how pure online retailers have successfully opened physical stores helping their business to flourish.
ScrewFIx, originally a catalogue company that now has almost 300 stores across the UK, is one great example. Another example is Oak Furniture Land that started out on ebay in 2003 and now has stores across the UK to manage demand. This just reaffirms how consumers want to see and feel the product before buying it – indeed, a recent survey by Kantar found that 70% of consumers like to touch a product before they buy it.
We also have John Lewis and Argos benefitting tremendously from its Click and Collect service. Selfridges opening a drive-through click and collect service. E-commerce also helps retailers to test the market before entering into new territories. This just demonstrates the opportunities e-commerce and multichanneling gives to retailers, and that far too often e-commerce is described as a challenge rather then an opportunity.
For the retailers we’ve seen going into administration over the past few years , one thing is certain – their closure is a result of many many different issues, and not just the internet.
Sara Henriksson, Account Manager