The PESO sweet spot: how to make the most of CRE marketing

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The PESO sweet spot: how to make the most of CRE marketing

Have you ever wondered what the difference is between Paid, Earned, Shared and Owned media? Would you like to know more about what an integrated approach to marketing would mean for your project? Are you paying for marketing and want to understand how to measure success?

Have a listen as Innesco MD Dan Innes gives Tim Benjamin of CRE website Floorplate a straightforward account of how to choose and use these different types of media, why clear marketing objectives and an integrated approach is the only way to reap maximum ROI for your efforts, and how to best measure what they are doing for you. 

 

Dan has worked in real estate and the built environment for over 25 years. He is a regular contributor to RealCast and the Reality Check calls from Urbanovation, is a former Trustee of the BCSC Education Trust, and is a member of the ICSC European Marketing Committee. Dan recently contributed a chapter on PR for commercial and retail property in Promoting Property: Insight, Experience and Best practice, published by Routledge.

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