Unibail-Rodamco transforms Centrum Chodov in PragueDigital Editor
Unibail-Rodamco [Client], Europe’s leading listed commercial property company, has unveiled its latest major extension project at Centrum Chodov, located in Prague, Czech Republic. Seen as one of the largest developments in Central Europe this year, the shopping centre will increase its size by over two thirds, up to 100,286 sqm (1,079,469 sqft), with new stores and concepts. It will become the unmissable retail and leisure destination in Czech Republic, when completed autumn 2017.
The centre’s annual footfall is expected to reach 16 million in the long term following the opening of the extension. Going from 61,000 sqm (565,598,5 sqft) to 100, 286 sqm (1,079,469 sqft), the new scheme will count 300 stores, the highest number of shops in a Czech shopping centre. Presenting exclusive new concepts, 23 of the new stores will feature 6 metres (19 ft) high shop fronts, crafted from a single pain of glass.
Centrum Chodov is well established shopping center in both Prague and Czech Republic. It sets trends and benefits from a very strong base of loyal customers, who consider Centrum Chodov as the best shopping option.
In the centre’s new extension, Inditex Group has signed new flagship stores for seven of its iconic brands – Zara, Massimo Dutti, Bershka Pull & Bear and Stradivarius – together with the two new brands, Oysho and Zara Home. H&M group will also be taking a new flagship store of approximately 3,000 sqm (32,292 sqft).
Unibail-Rodamco’s latest fashion concept The Designer Gallery™ will further enrich the customer experience. The area is designed to showcase the very latest trends in fashion and will offer customers the opportunity to discover young and dynamic designers and brands in a space dedicated to the fashion-conscious.
Leisure will also have a key role in the newly refurbished centre. Centrum Chodov will introduce a state of the art multiplex 4DX cinema with 18 screens, using the very latest visual and audio technologies, creating an revolutionary cinema experience in the country. Unibail-Rodamco’s Dining Experience will be a key feature at Centrum Chodov with 43 restaurants offering the best of local and international cuisine. The Dining Experience will create a friendly dining destination, providing original events and entertainment to its visitors whether cooking classes with renowned chefs, wine and cheese tastings or sushi and cocktail workshops.
Wagamama, the world renowned Japanese restaurant, will be a new addition to Centrum Chodov, taking 525 sqm (5,651 sqft). This deal marks the F&B operator’s first entry into both the Czech market and the Unibail-Rodamco portfolio.
“Centrum Chodov will take the Czech shopping experience to a whole new level. We are creating a new retail and leisure destination in Prague, allowing family and friends to spend quality time together in an enjoyable atmosphere, whether they are looking for best of fashion, great entertainment or international cuisine”, commented Arnaud Burlin, Managing Director Unibail-Rodamco for Central Europe.
Centrum Chodov is being is prepared for the“4 Star label”, the Group’s unique approach to exceptional service. Externally audited, the 4 Star lable sets ambitious targets at each stage of the customer’s shopping experience.
The car park will also have an additional 1,000 spaces, which will increase the capacity to 3,400 spaces.
The renowned architectural firm Benoy has been commissioned at Centrum Chodov, with French studio Saguez & Partners in charge of the design. The centre will meet Unibail-Rodamco’s sustainability standards with a BREEAM VERY GOOD in asset rating and EXCELLENT in Building Management.