Egypt
Innesco was appointed to create Egypt's master-narrative, and coordinate the launch of Egypt’s first ever Pavilion at MIPIM.
Innesco guided the iconic design and tasteful decoration of the Egypt Pavilion, and managed Egypt’s international press outreach, and thus curated and rolled out a tailored programme of industry-leading sessions at the Pavilion, and guided the Egyptian ministry and sub-exhibitors through a series of press interviews.
15
new cities under development across the country
Innesco was appointed by the country of Egypt to create the master-narrative and communications strategy, and coordinate the launch of Egypt’s first ever Pavilion at MIPIM 2019, MIPIM 2020 (postponed) and MIPIM 2022.
Innesco was required to manage the scheduling of ten sub-exhibitors, in addition to the Egypt ministry clientele.
The diary management of a much larger group with competing priorities was labour-intensive, due to ever-changing meetings and locations throughout each day.
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