Leasing & Launch Marketing
A great asset can sit invisible - and every quarter of slow lease-up shows up in the valuation.
Even a strong asset can sit quietly in the market. Leasing teams tend to need a clear story, supporting evidence and an occupier audience already familiar with the project - rather than a single launch moment followed by silence.
Creating the conditions that accelerate leasing and de-risk stabilisation - pre-warming the market so leasing conversations open further down the funnel, with stronger conviction.
What we typically do
- Pre-launch positioning and reveal strategy
- Leasing collateral, agent decks and tenant-facing assets
- Targeted campaigns to occupier and investor audiences
- Launch event and trade-show activation
Who it's for
Developers, asset managers and leasing teams approaching launch, repositioning or stabilisation.
Where this work has shown up.
Diriyah Square / DGDA
Lead marketing services for the 180,000 sqm commercial heart of a 5km² giga-project, with 400 retail tenancies.
Read case studyChrisp Street / Telford Living
Lead communications agency for a £300m+ East London regeneration delivering 643 homes and 20,000 sqm of mixed-use space.
Read case studyEurofund Group
From UK-arm launch PR partner to integrated brand and corporate communications partner - including a full rebrand and new website. Eurofund Group has also launched Eurofund Living - its residential arm.
Read case studyLandsec - Trinity Leeds
B2B press and reputation programme for Landsec's 1m sq ft prime retail and leisure asset in Leeds - the UK's most 'digitally enabled' retail destination and a Top 100 CoolBrand.
Read case studyAMF Fastigheter - MOOD Stockholm
International marketing communications and lead-agency role for the launch of MOOD Stockholm - a boutique retail destination owned by AMF Fastigheter that generated €1.7m in media value to opening.
Read case studyPromenaden Fashion District - Steen & Strøm
International relaunch communications for the world's oldest luxury department store - securing coverage in Business of Fashion and Drapers from day one.
Read case studyNeed leasing & launch marketing that drives a commercial outcome? Let's talk.
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