Eurofund Group
From UK-arm launch PR partner to integrated brand and corporate communications partner - including a full rebrand and new website. Eurofund Group has also launched Eurofund Living - its residential arm.
- Location
- Europe
- Region
- Europe
- Sector
- destinations retail
- Services
- PR & Thought Leadership · Creative Studio, Branding & Identity · Social & Digital · Leasing & Launch Marketing
Eurofund Group - new brand and identity system delivered by Innesco's creative studio.
Eurofund Group is an investment, development and real estate management group with 30+ years' experience, active across Spain, Portugal, the UK, Germany and Italy. Its portfolio spans Eurofund Retail and Living - including the Tribu coliving brand in London and the Luana senior living brand - and landmark assets such as Puerto Venecia in Zaragoza (Best Shopping Centre in the World at MAPIC), UBBO in Lisbon (Portugal's first shopping resort, formerly Dolce Vita Tejo), Silverburn in Glasgow (acquired with Henderson Park), Parma Promenade in Italy (with Signal Capital) and Rhein Ruhr Zentrum in Mülheim, Germany. A growing platform of this complexity needed a sharper, unified market presence to match the scale of the portfolio.
A fragmented identity and inconsistent narrative were limiting the group's perceived stature with tenants, capital partners and the wider European market - across multiple geographies, business lines and joint ventures.
- Began as PR and communications partner; scope grew into branding, marketing, social media and community management
- Delivered a complete rebrand in January 2023 - including identity system, social, communications and a new website
- Ongoing corporate affairs and PR programme across Spain, Portugal, the UK, Germany and Italy
- Asset-level communications for landmark destinations including Puerto Venecia, UBBO, Silverburn, Parma Promenade and Rhein Ruhr Zentrum
- Profiling of new business lines including Tribu coliving and Luana senior living
- Supported senior stakeholders at MAPIC, MIPIM and Completely Retail Marketplace
- Ongoing public and media relations across the group's destinations
The results.
- Coherent, modern brand expression across every touchpoint
- Unified European narrative across multiple geographies, business lines and joint-venture partners
- Sustained visibility for flagship assets - including Silverburn, which serves an affluent 2.1m catchment in southwest Glasgow with 16.5m+ annual footfall and 120 prime occupiers
- Stronger senior-stakeholder presence at the industry's defining events
- Long-term partnership covering brand, PR, social and community
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