Work/UK

Chrisp Street / Telford Living

Lead communications agency for a £300m+ East London regeneration delivering 643 homes and 20,000 sqm of mixed-use space.

Location
London, United Kingdom
Region
UK
Sector
destinations retail
Services
Strategic Communications · Creative Studio, Branding & Identity · Public Affairs & Stakeholder Engagement · Leasing & Launch Marketing

Chrisp Street E14 - photo montage of the place and identity in use.

The challenge

Chrisp Street is a complex regeneration with multiple audiences - residents, prospective buyers and renters, retailers, civic stakeholders and the wider East London community.

Why it mattered commercially

Schemes of this scale only succeed when residents, retailers and the surrounding community see the project as a genuine, credible place - not just a development.

What Innesco did
  • Lead communications agency across the project lifecycle
  • Brand identity for Chrisp Street E14 developed by Innesco's in-house creative studio - a colourful, engaging and confidently bold visual system reflecting the spirit of the place
  • Place narrative and stakeholder engagement programme
  • Marketing collateral supporting leasing and resident audiences
  • Coordination across consultants, public-sector partners and the local community
Outcomes

The results.

  • Coherent place narrative across every stakeholder audience
  • Distinctive Chrisp Street E14 identity giving the regeneration a recognisable, community-rooted brand
  • Positioned as a vibrant mixed-use hub attracting residents and investor confidence
  • Sustained communications support across major regeneration milestones
Launch / repositionAccelerate leasing
Brief us

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