Broadwood Capital
Long-term communications partner to a specialist UK real estate lender focused on later living, care homes and wider social infrastructure - supporting fund launches, lending milestones and credible profile-building.
- Location
- United Kingdom
- Region
- UK
- Sector
- investors funds
- Services
- Strategic Communications · PR & Thought Leadership · Investor Communications · Creative Studio, Branding & Identity
Innesco has worked with Broadwood Capital since 2024, supporting the business as it built momentum as a specialist UK real estate lender with a particular focus on later living, care homes and wider social infrastructure. Our appointment followed strategic discussions with Broadwood's senior leadership around establishing a clear corporate narrative, building market credibility and supporting fundraising and origination ambitions.
A growing alternative lender operating in complex and socially significant real estate sectors needed disciplined communications, a credible corporate and fund-level narrative, and consistent profile-building with capital partners, brokers and borrowers - particularly around the launch of a flagship sustainable construction finance fund.
- Corporate and fund-level positioning, articulating Broadwood's lending strategy, growth ambitions and sector specialisms
- Media engagement and positioning around the launch of the Broadwood Later Living Sustainable Construction Finance Fund, backed by Aviva Investors - communicating the fund's purpose, scale and sustainability focus
- Ongoing media relations and announcements programme - drafting and distributing regular press releases covering lending milestones, portfolio growth and sector expansion
- Announcements linked to later living and care home developments, milestone lending thresholds, and Broadwood's expansion into healthcare lending as part of its broader social infrastructure strategy
- Trusted external counsel to executive, investment and lending teams - acting as an extension of the in-house function on messaging and spokesperson positioning
- Proactive liaison with journalists at leading publications including Green Street News, Estates Gazette and Property Week
- Corporate communications and marketing infrastructure - presentation materials, brand assets and content planning to support capital raising, broker engagement and direct borrower outreach
- Retained programme aligned to Broadwood's evolving priorities and pipeline
The results.
- Clear corporate and fund-level narrative supporting Broadwood's growth as a specialist UK real estate lender
- High-profile launch of the Broadwood Later Living Sustainable Construction Finance Fund, backed by Aviva Investors
- Sustained presence across UK real estate and finance media - including Green Street News, Estates Gazette and Property Week
- Credible profile-building across later living, care homes and healthcare lending as part of a broader social infrastructure strategy
- Long-term partnership focused on disciplined communications and practical support for capital raising, broker engagement and borrower outreach
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