Hilco Real Estate Finance
Long-term strategic partner to an institutionally backed private real estate lender - corporate positioning, disciplined media relations and event-led market engagement across the UK and Ireland.
- Location
- United Kingdom & Ireland
- Region
- UK
- Sector
- investors funds
- Services
- Strategic Communications · PR & Thought Leadership · Investor Communications · Events & Exhibitions · Social & Digital
Innesco has worked with Hilco Real Estate Finance (HREF) since 2025, supporting the business at a formative stage in its growth as it established itself as an institutionally backed private real estate lender in the UK and Ireland. Our appointment followed a strategic brief to help define HREF's corporate narrative, sharpen market positioning and build awareness of its flexible lending proposition.
A private credit platform transitioning from broker-led bridging towards a more sophisticated, sector-aware lender needed disciplined visibility, a clear corporate narrative and credibility with borrowers, intermediaries and the wider real estate finance market - without compromising the confidentiality that institutional lending demands.
- Corporate positioning and strategic advisory, including facilitation of a senior-level Strategic Brand Workshop with HREF leadership to align vision, define priorities and map a multi-year growth roadmap
- Active media relations programme - drafting and distributing regular loan announcements across UK and Irish real estate, finance and investment media
- Coverage spanning a broad range of asset classes including residential rental portfolios, hotels, care homes, self-contained housing, garden centres and office assets
- Trusted external counsel to senior management, credit and business development teams - operating as an extension of the in-house function
- Advice on messaging, spokesperson positioning and proactive engagement with target titles
- Discreet management of sensitive information around unnamed borrowers, structuring announcements to maximise credibility without compromising confidentiality
- Event-led communications around the launch of HREF's Dublin office - launch materials, media coverage and an industry event attended by senior Irish property and finance figures
- Support at MIPIM, facilitating meetings and market briefings with key stakeholders
- Ownership of HREF's social media footprint - led by LinkedIn - including content planning, copywriting, graphics and always-on campaigns to amplify deal announcements, sector commentary and senior-voice positioning
- Brokered and managed media partnerships with leading industry titles to extend reach and reinforce authority across UK and Irish real estate finance audiences
The results.
- Defined corporate narrative and sharpened market positioning supporting HREF's transition towards a sophisticated, sector-aware private credit platform
- Sustained presence across UK and Irish real estate, finance and investment media via a disciplined loan-announcement programme
- Reinforced sector-agnostic credentials through coverage spanning residential, hotels, care homes, garden centres and offices
- Successful Dublin office launch, profiled with senior Irish property and finance figures in the room
- Built a disciplined, LinkedIn-led social media presence and industry media partnerships that compound HREF's authority between deal announcements
- Long-term strategic partnership combining senior advisory input, disciplined media relations and event support
Ardent UK
Long-term corporate and asset-level communications partner across a mixed UK portfolio spanning retail, logistics and self storage.
Grosvenor Europe
European PR and communications across three markets for a £472m, 14-asset owner-manager - united under a single 'Living Cities' narrative.
Eurofund Group
From UK-arm launch PR partner to integrated brand and corporate communications partner - including a full rebrand and new website. Eurofund Group has also launched Eurofund Living - its residential arm.
Planning something similar? Talk to Innesco.
Request credentials when you're scoping the right partner, or view relevant work to see how we approach briefs like yours.