Grosvenor Europe
European PR and communications across three markets for a £472m, 14-asset owner-manager - united under a single 'Living Cities' narrative.
- Location
- Stockholm · Madrid · Paris
- Region
- Europe
- Sector
- investors funds
- Services
- PR & Thought Leadership · Strategic Communications · Events & Exhibitions · Investor Communications
Grosvenor Europe, the owner-manager of a 14-asset, £472m portfolio across three European markets, appointed Innesco to handle PR and communications in Stockholm, Madrid and Paris - with a group reporting function into its London team. Each market had a different focus: a fledgling premium residential business in Spain, the management of existing offices and logistics in France, and driving leasing interest for retail assets in Sweden - supported by first-language executives in each country.
A multi-market platform with very different business lines in each region needed a single, credible narrative to unite stakeholders, tenants and capital partners - without flattening the specialism of each country team.
- Bespoke communications strategies for Stockholm, Madrid and Paris, supported by first-language executives in each country
- Group reporting and coordination into the London team
- Raised awareness of Grosvenor Europe's 'Living Cities' philosophy, articulated for each sector and country
- Senior speaker positioning and media briefings at MAPIC and MIPIM
- Worked with the in-house research team to advise on, and promote, custom research on current sector topics
The results.
- Raised the profile of each country head and their team's specialism - residential in Spain, offices and logistics in France, retail leasing in Sweden
- Refined the Living Cities message for each industry sector and country, articulated to key journalists and titles
- Placed senior Grosvenor Europe executives - including James Raynor, now leading Grosvenor Britain & Ireland - into senior speaking opportunities
- Long-term European communications partnership across three markets
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