Egypt at MIPIM
Created Egypt's master narrative and coordinated the launch of its first MIPIM pavilion - including 15 new cities under development.
- Location
- Cannes, France
- Region
- Europe
- Sector
- public sector national promotion
- Services
- Strategic Communications · Events & Exhibitions · Public Affairs & Stakeholder Engagement · PR & Thought Leadership
The challenge
Egypt's first pavilion at MIPIM had to land a coherent national investment narrative across multiple ministries, sub-exhibitors and an international press corps.
Why it mattered commercially
First-time national pavilions are scrutinised. The narrative had to be credible to global capital, journalists and operators in equal measure.
What Innesco did
- Master narrative and content programme for the pavilion
- International press outreach, scheduling and on-site media management
- Sessions, interviews and senior speaker support
- Cross-stakeholder coordination across ministries and sub-exhibitors
Outcomes
The results.
- Coherent national narrative landed at MIPIM
- International press coverage across multiple markets
- Coordinated programme across 15 new cities under development
Launch / repositionRaise profile
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