Events & Exhibitions
Showing up at MIPIM, MAPIC or Cityscape is not a strategy - and tick-box presence wastes the most expensive week of the year.
MIPIM, MAPIC, EXPO, UKREiiF and Cityscape are among the most expensive weeks in the calendar, and simply showing up is rarely enough. Without a clear plan, the vital moments where capital and operators meet tend to pass by.
Designing event programmes that drive qualified meetings, earned media, partnerships and follow-through pipeline - long after the show closes.
What we typically do
- Pre-event positioning, narrative and media plans
- Stand strategy, design and turnkey delivery
- Speaker, panel and senior meeting programmes
- Post-event content and pipeline activation
Who it's for
Developers, investors, destinations and national pavilions attending or hosting major industry events.
Where this work has shown up.
MAPIC
Official PR partner, repeatedly reappointed to lead show strategy, narrative, social and media outreach.
Read case studyCityscape Global
International PR Partner for one of the world's largest real estate events - 160,000+ attendees.
Read case studyEgypt at MIPIM
Created Egypt's master narrative and coordinated the launch of its first MIPIM pavilion - including 15 new cities under development.
Read case studyHolmes Wood - Benoy, Pragma
Profile-raising programme spanning thought leadership, major event support at MAPIC and Cityscape, a podcast series, media and social.
Read case studyFIFA World of Football
Created the World of Football exhibition in Qatar around the 2022 FIFA Men's World Cup - 600 sqm, projected 500,000 footfall over six months.
Read case studyUnibail-Rodamco - MAPIC activation
Strategic three-phase MAPIC media programme that helped Unibail-Rodamco stand out from the crowd in Cannes.
Read case studyNeed events & exhibitions that drives a commercial outcome? Let's talk.
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