FIFA World of Football
Created the World of Football exhibition in Qatar around the 2022 FIFA Men's World Cup - 600 sqm, projected 500,000 footfall over six months.
- Location
- Doha, Qatar
- Region
- Middle East
- Sector
- events forums
- Services
- Events & Exhibitions · Creative Studio, Branding & Identity
The challenge
Innesco was appointed to design and deliver a major exhibition experience in Doha, telling the story of football alongside the world's biggest sporting moment.
Why it mattered commercially
An exhibition of this scale, in this context, had to land emotionally with a global audience while operating to the standards of FIFA and its host-country partners.
What Innesco did
- In-house exhibition design and visual storytelling
- 600 sqm of graphics, AV and curated artefacts
- Visitor journey designed for projected 500,000 footfall over six months
Outcomes
The results.
- Delivered alongside the 2022 FIFA Men's World Cup
- Projected 500,000 visitors over the six-month run
- Distinctive curated experience translating football's story for a global audience
Build event momentumRaise profile
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