Innesco
Aerial view of Bispevika waterfront and Bjørvika in Oslo
Work/Europe

Oslo S Utvikling - Bispevika

Strategy, brand, PR and social launching Bispevika at MAPIC - culminating in acquisition by Madison International Realty inside 15 months.

Location
Oslo, Norway
Region
Europe
Sector
developers
Services
Strategic Communications · PR & Thought Leadership · Social & Digital · Events & Exhibitions · Creative Studio, Branding & Identity
Aerial view of Bispevika in Oslo with the campaign line 'Welcome to Oslo's new hotspot'
Bispevika launch creative - 'Welcome to Oslo's new hotspot'. · (c) Oslo S Utvikling
Bjørvika waterfront with Bispevika, Sørenga, Munchs brygge and Vannkunsten in Oslo
Bjørvika waterfront - Bispevika, Sørenga, Munchs brygge and Vannkunsten. · Photo: Helge Høifødt, CC BY-SA 4.0 via Wikimedia Commons
Visitors on the sloping roof of the Oslo Opera House overlooking Bjørvika
The Oslo Opera House and Bjørvika waterfront - the wider context for Bispevika. · Photo: Jorge Láscar, CC BY 2.0 via Wikimedia Commons
The challenge

Oslo S Utvikling (OSU) is the main developer behind Bjørvika, Europe's largest waterfront project, responsible for delivering 320,000 sqm of retail, offices and residential. Innesco was appointed to launch its latest project, Bispevika, to the market at MAPIC - a scope subsequently extended to handle all international PR and social media on an ongoing basis, with the primary goal of raising awareness and positioning Bispevika as the new hotspot in Europe to support leasing on an international scale.

Why it mattered commercially

A waterfront project of this scale only converts ambition into capital and tenants when international investors, retailers and operators understand the asset, the wider Bjørvika story, and Oslo's market trajectory.

What Innesco did
  • Stakeholder workshops to establish a master narrative for Bispevika
  • Naming and brand identity for the development
  • Leasing and sales prospectuses and a dedicated project website
  • Orchestrated launch programme at MAPIC including a series of senior media briefings
  • Ongoing international PR and social media programme post-launch, embedding the Bispevika name across real estate, retail and investment titles
  • Targeted international investors using performance data, third-party commentary and strong imagery of the project and the wider Oslo market
Outcomes

The results.

  • First-class coverage in international property and retail press, raising Bispevika's profile with investors and operators
  • Attracted high-profile brand commitments - including Norway's only Michelin 3-star restaurant Maaemo signing to relocate to Bispevika
  • Project acquired by US fund Madison International Realty (undisclosed sum) less than 15 months after launch
  • Established Bispevika as a recognised European waterfront destination within Bjørvika
Launch / repositionRaise profileAttract capitalAccelerate leasing
Related services
Strategic Communications PR & Thought Leadership Social & Digital Events & Exhibitions Creative Studio, Branding & Identity
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