Holmes Wood - Benoy, Pragma
Profile-raising programme spanning thought leadership, major event support at MAPIC and Cityscape, a podcast series, media and social.
- Location
- International
- Region
- Global
- Sector
- destinations retail
- Services
- PR & Thought Leadership · Events & Exhibitions · Social & Digital
Holmes Wood - Benoy, Pragma: MAPIC stand animation.
The challenge
Holmes Wood - together with Benoy and its consultancy Pragma - needed to raise profile across a global audience of investors, developers and operators, and turn the industry's defining events into commercial advantage.
Why it mattered commercially
Design and consultancy expertise only converts into commissions when the senior market knows and trusts the voices behind the work.
What Innesco did
- Thought leadership programme across media, social and a dedicated podcast series
- Major event support at MAPIC (Cannes) and Cityscape (Riyadh) - turnkey stand activation, logistics, design, networking moments and content capture
- Branding collateral and event-specific narrative for each show cycle
- Ongoing media relations and content production across the partnership
Outcomes
The results.
- Distinctive presence at MAPIC and Cityscape supporting senior business development
- Podcast series extending senior-voice thought leadership beyond earned media
- Consistent thought-leadership cadence across earned and owned channels
- Library of content assets supporting year-round visibility
Raise profileBuild event momentum
Related services
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Brief us
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