MAPIC
Official PR partner, repeatedly reappointed to lead show strategy, narrative, social and media outreach.
- Location
- Cannes, France
- Region
- Europe
- Sector
- events forums
- Services
- PR & Thought Leadership · Social & Digital · Events & Exhibitions
The challenge
MAPIC, the international retail real estate market, needed to evolve its narrative, deepen industry engagement and grow qualified social communities.
Why it mattered commercially
Trade events compete for attention. A coherent master narrative and disciplined social presence are the difference between visibility and noise.
What Innesco did
- Show strategy and master narrative
- Social media community management
- International media outreach and on-site press programme
- Influencer mapping and engagement
Outcomes
The results.
- 900+ new followers across Twitter and LinkedIn in the first four months
- Identified and engaged a defined set of industry influencers
- 2.6% engagement rate across managed channels
- Repeatedly reappointed
Build event momentumRaise profile
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