Work/UK

Get Living

Integrated asset-level and corporate communications for one of the UK's leading rental living operators.

Location
London, United Kingdom
Region
UK
Sector
destinations retail
Services
PR & Thought Leadership · Strategic Communications · Events & Exhibitions · Social & Digital

Get Living - 'Completely Retailer' film, part of the platform's commercial and neighbourhood storytelling.

The challenge

Get Living, one of the UK's leading rental living operators, needed a communications partner who could work fluently across both corporate-level positioning and individual asset narratives - including its flagship mixed-use and residential neighbourhoods at London's Olympic Park.

Why it mattered commercially

Institutional rental housing is a fast-evolving sector. Consistent, senior-level engagement with media and industry stakeholders is what protects long-term reputation and supports the case for professionally managed rental at scale.

What Innesco did
  • Strategic communications counsel to senior leadership, marketing and communications teams on messaging, positioning and narrative - at both portfolio and individual asset level
  • Alignment of development progress, operational activity and external communications across the London portfolio
  • Ongoing media relations across UK real estate, investment and built-environment titles
  • Coverage of the rental platform's evolution, the progress of major London schemes and wider commentary on the role of professionally managed rental housing
  • Industry event support including MAPIC, Completely Marketplace and broader international real estate forums focused on living-sector trends, investment and placemaking
Outcomes

The results.

  • Consistent positioning as a leading UK rental living operator across corporate and asset-level communications
  • Sustained presence across UK real estate, investment and built-environment media
  • Get Living's perspective clearly represented within wider conversations shaping the future of rental housing
  • Long-term reputational value built for an institutional residential platform
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