Eco-Bos - West Carclaze Garden Village
Launch PR campaign for a flagship 1,500-home, carbon net zero garden village in Cornwall.
- Location
- St Austell, Cornwall, United Kingdom
- Region
- UK
- Sector
- developers
- Services
- PR & Thought Leadership · Strategic Communications · Social & Digital · Leasing & Launch Marketing
Eco-Bos, a sustainable community developer, needed PR support to launch its flagship project West Carclaze Garden Village (WCGV) in St Austell, Cornwall. On completion, WCGV will deliver 1,500 energy-efficient homes at affordable price points - a direct response to the country's housing shortage and the UK government's Build Back Better mission - with a commitment to revive the garden village community model and reach carbon net zero by 2050.
A new garden village launching into a competitive housing market needed credible national profile, sustainability leadership and local buyer pull - all anchored to a single corporate narrative.
- Macro-to-micro PR strategy and a comprehensive six-month PR plan to profile WCGV and establish its positioning as a leader in sustainable communities
- Campaign-led approach designed to grow target media presence and tie every activity back to the corporate sustainable community strategy
- Activity matrix spanning news features in trade and local/national broadsheets, social media content, thought leadership, events and filming opportunities
- Audience focus on attracting property buyers from the local community alongside national sector visibility
- Secured a site visit from Prime Minister Boris Johnson to West Carclaze Garden Village - timed as Cornwall finalised preparations to welcome world leaders to the G7 summit at Carbis Bay later that week, with climate change a central focus of the agenda
The results.
- WCGV established in market as a leader in sustainable, garden-village community development
- Integrated programme across earned media, social, thought leadership and events
- Consistent narrative aligning the project with the UK Build Back Better mission and a 2050 net zero commitment
- Prime ministerial endorsement on the construction site in the run-up to G7 - aligning WCGV with the UK's net zero leadership moment on the world stage
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